Objective
Create a branded identity for The Washington State Kite Festival to bring a relevant look and feel to North America’s largest kite festival.
Approach
The Washington State Kite Festival, hosted by the World Kite Museum in Long Beach, Washington is the largest in North America. Famous within the kite-flying community, this week-long event attracts flyers and viewers from across the globe.
In order to properly represent this event, the design centers around an abstract pattern that represents a collection of kites flying in unison. The logo is a segment of that pattern that forms a “w”. The color palette, rather than being a reflection of the vibrant kites, is indicative of the natural scenery found in Washington.
