Objective
Creating a branded identity for Valle Vista Optical to bring a fresh and relevant look to this small-town family business.
Approach
Valle Vista Optical is a small business located in Harlingen, Texas. A favorite of the local community, Valle Vista offers top brands, affordable options, and an on-site eye doctor.
In order to refresh the look of the logo, I utilized the double “V” found in the name to create an “O”. The combination of both appears reminiscent of a pupil and iris.
